Introduction
Let’s work together
đź‘‹Hi, I’m Cheily!
My main aim is to help great companies achieve amazing results, and I do that with my experience in advertising, growth optimization, funnels, marketing automation and collaboration across different teams.
I consider myself resourceful, responsible, creative thinker, and have two years of experience working remotely.
If any of the above interest you, let’s chat!
1. Assess the existing areas you wish to optimize
Choose the service you want to collaborate with
2. Let's discuss the plan
Let’s talk about the strategy and concept plan
3. Approve the plan
I will craft an execution plan based on our discussion
Take Your Brand To The Next Level
Social Media Advertising
Launch and optimize your Facebook/Instagram ad campaigns
Marketing Automation
Craft the perfect triggers to make sure you get the most qualified leads
Project Management & Funnels
Optimize for profit on every step of your sales process and bring projects to life
Branding & Web Design
Create a wonderful online presence to improve conversions and user experience
“Growth is never by mere chance; it is the result of forces working together.“
– James Cash Penney
Logically minded, creative at heartÂ
How is it like working with me?
My work style is extremely flexible – working on so many different projects requires me to be adaptive. And I’m always on top of them. Due to my organizational skills and efficiency, I can juggle multiple projects at once with success. While I complete most of my work independently, I greatly value input and will consult with team members to ensure we’re all on the same track.
I also appreciate checking in regularly with my boss to update him/her on my progress and ask about any issues that have arisen. This open communication helps me complete tasks efficiently and accurately. I am a driven worker, and I think my clear communication skills allow me to bring out the best in any team, in any project.
WHAT I BRING TO THE TABLE
Custom-Made Perfect Solutions
Every business is different, with its struggles and strong points, and every solution should be tailor-made to address those features. I bring my digital marketing knowledge from several areas to take a holistic approach and find better ways to optimize and bring more revenue and results.
I’m here to create meaningful and lasting relationships with my clients.
LET’S BUILD SOMETHING AMAZING TOGETHER
Recent Blog Posts
Here you will find blog articles on a range of subjects. Automation, behavioral psychology, customer acquisition trends, and latest tech developments are a regular focus, as well as exploring key marketing concepts.
How Artificial Intelligence is reshaping email marketing
Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology. With the help of artificial intelligence, email marketing is more powerful than ever. It has introduced several benefits to garner higher conversions,...
Psychology and Marketing: Understand Your Buyer
One key part of being a great marketer is understanding how (and why) people think and act the way they do. It's much harder to create compelling content marketing, for example, if you don’t know why it would be compelling to your audience in the first place. First of...
Facebook Ads A/B Testing to Maximize Ad Performance
Also called split testing, A/B testing is a tactic by which you find out which ad headlines, body copy, images, call-to-actions, or a combination of the above work best for your target audience. Moreover, you can experiment with several Facebook audiences and ad...
BY SMART INSIGHTS
The Lifecycle Marketing Model
By mapping the key activities which need to be considered by marketers across the RACE framework, Smart Insights created a useful way for marketers to structure their planning, consider where needs investment, and decide on KPIs. To get the most out of the lifecycle marketing model, I would follow these 3 steps:
Step 1
Compile your list of activities
- How your organization is currently using the 25 different activities
- Missed out opportunities
- Define the areas you need to focus on
- Not all techniques will be relevant to all businesses
- TV are Radio are used with care
Step 2
Plan and budget accordingly
- Decide how to assign time/budget to various areas
- Budget breaks down by efforts to attract new visitors (Reach)
- Interacting with incoming visitors (Act)
- Getting visitors to purchase (Convert)
- Keeping customers returning so as to facilitate future repeat custom (Engage)
Step 3
Assign KPIsÂ
- Set useful, actionable and achievable KPIs
- Generate specific KPIs for teams working across the 25 areas identified
- Align these with the overall goals of RACE
- They must be highly specific to the activity being carried out, otherwise, it won’t give meaning to the person whose job is entirely focused on that area.
people are happy working with me
Testimonials About What I Do
“I truly enjoyed getting to know Cheily! She is a creative, charismatic, detail-oriented, and tech-savvy with a passion for new learning opportunities. She’s great at working independently and can produce high-level work. She would be a self-starter and a quick learner. If she didn’t know how to do something she would figure it out a way to do it in no time. I believe her best quality was that she would always be optimizing and finding new ways to perform any task better/faster.”
“She’s no stranger to working on a variety of simultaneous projects and helped us refine our client onboarding process, create training materials, and team management process. In addition, Cheily helped shape Instagram and Facebook pages and engage users with appropriate content. Between her good sense of aesthetics and attention to detail, Cheily was able to create sleek experiences that drew in customers and boosted sales. She was also eager to collaborate across different teams from web design to video editors and content creators with our international contractors.”
“I have known Cheily Ochoa for the past year while she worked as a Facebook Advertising Account Manager at AdvertiseMint. I was impressed with Cheily’s attitude towards her work and dedication towards performance of each account. Her responsibilities included managing Facebook ads for eCommerce clients in the fashion, beauty, publishing and several other verticals.”
“She has a great profile, and great experience to back it up. We had a very good interview and I decided to hire her. I am confident that her skills are very much sought after on Upwork.”