Cheily Ochoa

Cheily wants to join Zapier!

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Introduction

👋Hola, I’m Cheily!

I would love to work at…

My primary focus is to help great companies like yours, achieve amazing results! And with my experience in advertising, growth optimization, funnels, marketing automation, and collaboration across different teams… we could be a perfect match.

I consider myself resourceful, responsible, creative thinker, and have three years of experience working remotely.

If any of the above interests you, let’s chat! 🙂

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Download my resume

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Why I love Zapier

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I admire you as a company, the people behind it, and what you stand for…

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A culture that’s positive, supportive and inclusive.

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I would love to contribute to marketing a product that has the power to change the world. A.I. and Automation are the future; I can help get ahead.

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“Technology, through automation and artificial intelligence, is definitely one of the most disruptive sources.`

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– Alain Dehaze

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Logically minded, creative at heart 

Who am I? Why Me?

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I’m a 26-year-old account manager with 3 years of experience working remotely and a focus on marketing, ads, and a good eye for design. I consider myself resourceful, responsible, a creative thinker, with a significant background in delivering a variety of business results. I’m from the beautiful country of Colombia and currently living in Medellin.

 

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WHAT I BRING TO THE TABLE

Custom-Made Perfect Solutions 

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My work style is very flexible – working on so many different projects requires me to be adaptive. And I’m always on top of them. Due to my organizational skills and efficiency, I can juggle multiple projects at once with success. While I complete most of my work independently, I greatly value the input and will consult with team members to ensure we’re all on track.

This open communication helps me complete tasks efficiently and accurately. I am a driven team member, and I think my clear communication skills allow me to bring out the best in any team, in any project.

LET’S BUILD SOMETHING AMAZING TOGETHER

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Projects I can work on

[/et_pb_text][et_pb_toggle title=”Project 1 – Increase conversions from free users to paid subscribers” open_toggle_background_color=”#f4f4f4″ closed_toggle_background_color=”#f4f4f4″ _builder_version=”4.0.1″ title_font=”Lato|700|||||||” body_font=”Lato||||||||” body_line_height=”1.8em” custom_margin=”||10px|” animation_style=”flip” border_width_all=”0px”]

Here’s what I suggest:

  • Make sure your solution makes sense for them: Are they getting a return on their investment? Are they saving enough time? Some email ideas:
    • Are you getting conversions as fast as you want to? We can help you with that!
    • Is email marketing taking too much time? Here are some email zaps to inspire you
  • Build custom offerings.
    • Seems like you’re only using 3 zaps…Want to become a zap master and…
    • Seems like you’re working 40 hours a week…Let’s make it 30!
  • Determine what they really want. Make the deal/price worth it
    • How to afford Zapier premium for a lifetime
    • How to save $500 this month with Zapier
  • Go above and beyond to make them feel appreciated
    • Send thank you notes to the ones who have been with you for at least 1 year or a personal email once they have 10 zaps. Airbnb does something very cool and gives some perks to their super hosts every year (screenshots below)
    • Bonus ideas long-term clients can choose from: $20 credit to Shutterstock photos, 2 free months of Audible (partnerships), $20 Amazon gift card, etc.
    • Feature your best creators/freelancers once a week in your social media or email list. (Zap masters hall of fame?)
    • All of this will help us create user-generated content and help us spread the word about how awesome Zapier is and how awesome we treat our clients

[/et_pb_toggle][et_pb_toggle title=”Project 2 – Segment audience based on interest (email and blog) Automation” open_toggle_background_color=”#f4f4f4″ closed_toggle_background_color=”#f4f4f4″ _builder_version=”4.0.1″ title_font=”Lato|700|||||||” body_font=”Lato||||||||” body_line_height=”1.8em” custom_margin=”||10px|” animation_style=”flip” animation_delay=”100ms” border_width_all=”0px”]

I would propose to start with the interest your prospect already has in mind (automate their personal life, increase lead production, automate their freelancer careers, increase productivity in big companies).

ConvertKit does something similar by asking:

This is also similar to what Brennan Dunn does with his Right Message platform. This is what the platform does:

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Most freelancers (myself included) think that automation is left to big companies and renamed bloggers, however, by reading blogs like Double Your Freelancing by Brennan Dunn and The Middle Finger project is how I began to realize its importance of automation for a freelancer and starting small, such as:

  • Automate lead generation
  • Automate on-boarding + client interactions
  • Personalize outreach
  • Team collaboration

We need to teach freelancers and creative small business owners about how to automate the lead acquisition and sales process, leaving more time to work on their business rather than in the business.

 

[/et_pb_toggle][et_pb_toggle title=”Project 4 – Partnerships” open_toggle_background_color=”#f4f4f4″ closed_toggle_background_color=”#f4f4f4″ _builder_version=”4.0.1″ title_font=”Lato|700|||||||” body_font=”Lato||||||||” body_line_height=”1.8em” custom_margin=”||10px|” animation_style=”flip” animation_delay=”300ms” border_width_all=”0px”]

I think a great source of users could come from freelancers and bloggers, and if we want to target them more this year, we can start creating freelance-focused partnerships such as:

  • Platforms
    • Solid Gigs
    • Upwork
    • Airtable
  • Automation agencies and experts
  • Productivity courses
    • Nesha Woolery => Organize & Automate
    • Workbrighter.co => Build your own VA
  • Bloggers who help freelancers
    • Kai Davis
    • Freelance to win

 

[/et_pb_toggle][et_pb_toggle title=”Project 5 – Facebook ads” open_toggle_background_color=”#f4f4f4″ closed_toggle_background_color=”#f4f4f4″ _builder_version=”4.0.1″ title_font=”Lato|700|||||||” body_font=”Lato||||||||” body_line_height=”1.8em” custom_margin=”||10px|” animation_style=”flip” animation_delay=”300ms” border_width_all=”0px”]

I saw you weren’t currently running many Facebook ads. Here are some ad and targeting ideas to try out:

  • Calling all freelancers! Do you know how Zapier can help you get more gigs?
    • Free webinar: How to save 20+ hours per month using Zapier
  • Retargeting free users
    • We love you’re enjoying Zapier…Did you know that by $20 per month you could save up to 20 hours per month? That’s the best VA you’ll ever hire!
  • Marketing Agency? Find out how these Zaps can help you streamline your lead generation process.

 

Sample Facebook ad created with AdParlor

 

 

[/et_pb_toggle][et_pb_toggle title=”Project 6 – Bonus” open_toggle_background_color=”#f4f4f4″ closed_toggle_background_color=”#f4f4f4″ _builder_version=”4.0.1″ title_font=”Lato|700|||||||” body_font=”Lato||||||||” body_line_height=”1.8em” custom_margin=”||10px|” animation_style=”flip” animation_delay=”300ms” border_width_all=”0px”]

  • Some freelancers have “writer’s block”. They are scared of a blank page and don’t even know what to start automating. How about creating a sequence and automation marketplace (similar to ActiveCampign’s) so that they can import what they actually need and adapt it right away?

  • Non-conventional marketing strategies + Zapier
  • Time-saving calculator
  • Premium steps (Free vs Paid)

 

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Recent Blog Posts

Here you will find blog articles on a range of subjects. Automation, behavioral psychology, customer acquisition trends, and latest tech developments are a regular focus, as well as exploring key marketing concepts.

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BY SMART INSIGHTS

The Lifecycle Marketing Model

By mapping out the key activities that marketers need to consider across the RACE framework, Smart Insights created a useful way for marketers to structure their planning, consider where needs investment, and decide on KPIs.

To get the most out of the lifecycle marketing model, I would follow these 3 steps:

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Step 1

Compile your list of activities

  • How your organization is currently using the 25 different activities
  • Missed out opportunities
  • Define the areas you need to focus on
  • Not all techniques will be relevant to all businesses
  • TV are Radio are used with care

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Step 2

Plan and budget accordingly

  • Decide how to assign time/budget to various areas
  • Budget breaks down by efforts to attract new visitors (Reach)
  • Interacting with incoming visitors (Act)
  • Getting visitors to purchase (Convert)
  • Keeping customers returning so as to facilitate future repeat custom (Engage)

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Step 3

Assign KPIs 

  • Set useful, actionable and achievable KPIs
  • Generate specific KPIs for teams working across the 25 areas identified
  • Align these with the overall goals of RACE
  • They must be highly specific to the activity being carried out, otherwise, it won’t give meaning to the person whose job is entirely focused on that area.

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people are happy working with me

Testimonials About What I Do

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”3.25″ custom_margin=”30px||30px||true”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_testimonial company_name=”Maria Laura Delgadillo” quote_icon_color=”#ff6e77″ quote_icon_background_color=”#ffffff” _builder_version=”3.8″ body_font=”Lato||on||||||” body_font_size=”17px” body_line_height=”1.8em” background_color=”#ffffff” animation_style=”flip” animation_intensity_flip=”20%” border_width_all=”1px” border_color_all=”rgba(51,51,51,0.12)” locked=”off”]

“I truly enjoyed getting to know Cheily! She is a creative, charismatic, detail-oriented, and tech-savvy with a passion for new learning opportunities. She’s great at working independently and can produce high-level work. She would be a self-starter and a quick learner. If she didn’t know how to do something she would figure it out a way to do it in no time. I believe her best quality was that she would always be optimizing and finding new ways to perform any task better/faster.”

[/et_pb_testimonial][et_pb_text _builder_version=”4.0.1″ text_font=”Poppins|500||on|||||” text_font_size=”13px” text_letter_spacing=”1px” link_font=”|||on|||||” link_text_color=”#ff6e77″ header_font=”||||||||” locked=”off”]HR Manager, Founders Healthcare Marketing [/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_testimonial company_name=”Kris Carren Salem” quote_icon_color=”#ff6e77″ quote_icon_background_color=”#ffffff” _builder_version=”3.6″ body_font=”Lato||on||||||” body_font_size=”17px” body_line_height=”1.8em” background_color=”#ffffff” animation_style=”flip” animation_intensity_flip=”20%” border_width_all=”1px” border_color_all=”rgba(51,51,51,0.12)” locked=”off”]

“She’s no stranger to working on a variety of simultaneous projects and helped us refine our client onboarding process, create training materials,  and team management process. In addition, Cheily helped shape Instagram and Facebook pages and engage users with appropriate content. Between her good sense of aesthetics and attention to detail, Cheily was able to create sleek experiences that drew in customers and boosted sales. She was also eager to collaborate across different teams  from web design to video editors and content creators with our international contractors.”

[/et_pb_testimonial][et_pb_text _builder_version=”4.0.1″ text_font=”Poppins|500||on|||||” text_font_size=”13px” text_letter_spacing=”1px” link_font=”|||on|||||” link_text_color=”#ff6e77″ header_font=”||||||||” locked=”off”]Operations Director, Founders Healthcare Marketing [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”3.25″ custom_margin=”30px||30px||true” custom_padding=”27px|0px|27px|0px|false|false”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_testimonial company_name=”Brian Meert” quote_icon_color=”#ff6e77″ quote_icon_background_color=”#ffffff” _builder_version=”3.6″ body_font=”Lato||on||||||” body_font_size=”17px” body_line_height=”1.8em” background_color=”#ffffff” animation_style=”flip” animation_intensity_flip=”20%” border_width_all=”1px” border_color_all=”rgba(51,51,51,0.12)”]

“I have known Cheily Ochoa for the past year while she worked as a Facebook Advertising Account Manager at AdvertiseMint. I was impressed with Cheily’s attitude towards her work and dedication towards performance of each account. Her responsibilities included managing Facebook ads for eCommerce clients in the fashion, beauty, publishing and several other verticals.”

[/et_pb_testimonial][et_pb_text _builder_version=”4.0.1″ text_font=”Poppins|500||on|||||” text_font_size=”13px” text_letter_spacing=”1px” link_font=”|||on|||||” link_text_color=”#ff6e77″ header_font=”||||||||”]CEO, AdvertiseMint[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_testimonial job_title=”Patric van Maaren” quote_icon_color=”#ff6e77″ quote_icon_background_color=”#ffffff” _builder_version=”3.6″ body_font=”Lato||on||||||” body_font_size=”17px” body_line_height=”1.8em” background_color=”#ffffff” animation_style=”flip” animation_intensity_flip=”20%” border_width_all=”1px” border_color_all=”rgba(51,51,51,0.12)” locked=”off”]

“She has a great profile, and great experience to back it up. We had a very good interview and I decided to hire her. I am confident that her skills are very much sought after on Upwork.”

[/et_pb_testimonial][et_pb_text _builder_version=”4.0.1″ text_font=”Poppins|500||on|||||” text_font_size=”13px” text_letter_spacing=”1px” link_font=”|||on|||||” link_text_color=”#ff6e77″ header_font=”||||||||” locked=”off”]Founder, Silkdrive.io [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.1″][et_pb_row _builder_version=”4.0.1″][et_pb_column type=”4_4″ _builder_version=”4.0.1″][et_pb_text _builder_version=”4.0.1″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Oswald|300|||||||” header_2_font_size=”52px” header_2_letter_spacing=”1px” header_2_line_height=”1.3em” header_6_font=”Lato|700||on|||||” header_6_text_color=”#ff6e77″ header_6_line_height=”1.8em” max_width=”1151px” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”” header_2_font_size_phone=”36px” header_2_font_size_last_edited=”on|phone” locked=”off”]

who will you be working with? 
Why I Belong to Zapier

I consider myself a creative problem-solver with a hunger to learn. With my ideas and your strong baseline, we can help creators experience exceptional business results, spread the word about your brand, and bring more revenue to your company.

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My style

…because you want to know who you’ll be working with

  • Always learning: There’s always something new to learn. I try to learn at least one new thing every day
  • Innovative: I believe the best ideas come from the most peculiar places, that’s why I like to research from different verticals, explore and keep my mind connecting dots
  • Team player: I value the input of everyone involved in a project and seek help when necessary
  • & Independent: I don’t need spoon-feeding, and I’m not afraid to tackle any project
  • Working backwards: Start with the end in mind and deconstruct from there; that way of thinking allows me to get to the outcome faster and guide my decisions
  • Simplify: In the words of Antoine de Saint-Exupery “Perfection is Achieved Not When There Is Nothing More to Add, But When There Is Nothing Left to Take Away”

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Just for fun, random facts about me

…cuz why not? 😅

  • Bad jokes enthusiastic. The ones that are so bad you can help but laugh at. Example: Why did the hipster burn his mouth? He ate the pizza before it was cool! hehehe
  • Ok salsa dancer if you ask any Latin. Excellent salsa dancer, according to everyone else.
  • Traveled to 12 countries
  • Secret talent: Sing the first rap of Gorillaz’s Clint Eastwood
  • My favorite fictional characters are Doctor Who, Veronica Mars, Daenerys, and Hermione.
  • In my free time, I like to draw and create sketch notes 
  • Favorite IG account: @NathanWpyleStrangePlanet

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Get In Touch

Let’s Work Together!

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